History of computer advertising
Dear list members, For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic. Maybe some of you could suggest me some literature on computer advertising ? Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ? Best, Enrico Natale
Hello Enrico. For your article, I suggest you to read the following pieces: Aspray, William; Deb. Beaver, Donald (1986), "Marketing the monster: Advertising computer technology". Annals of the History of Computing, vol.8, n.2. Moor, Liz (2008), "Branding consultants as cultural intermediaries". The Sociological Review, vol.56, n.3. Wasiak, Patryk (2013), "Computer Dealer Demos: Selling home computers with bouncing balls and animated logos". IEEE Annals of the History of Computing, vol.3, n.4, pp.56-68. I would also read the work from Paul du Gay. As far as I know, his articles are not focused on computing technology, even though he developed a strong theoretical framework when analyzing ads on media technology. For example: Du Gay, P.; Hall, S.; Janes, L.; Mackay, H.; Negus, K. (1997), Doing cultural studies: The story of the Sony walkman. Sage Publications & The Open University. Let me know your progress in this article, I am very interested on this topic too. Ignasi Medà Calvet PhD Candidate CEHIC - UAB Unitat d'Història de la Medicina Campus de la UAB · 08193 Bellaterra (Cerdanyola del Vallès) · Barcelona · Spain +34 659066469 www.uab.cat<http://www.uab.cat/> ________________________________ De: Members <members-bounces@lists.sigcis.org> de part de Enrico Natale <enrico.natale@infoclio.ch> Enviat el: dijous, 27 d'abril de 2017 16:41 Per a: members@lists.sigcis.org Tema: [SIGCIS-Members] History of computer advertising Dear list members, For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic. Maybe some of you could suggest me some literature on computer advertising ? Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ? Best, Enrico Natale _______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org Members Info Page - History of Computing<http://lists.sigcis.org/listinfo.cgi/members-sigcis.org> lists.sigcis.org To unsubscribe from Members, get a password reminder, or change your subscription options enter your subscription email address:
Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php I had a little collection of scans, too: http://www.aresluna.org/attached/computerhistory/ads?language=en Paul Atkinson’s book seems somewhat related: https://www.amazon.com/Computer-Objekt-Paul-Atkinson/dp/1861896646 Hope this helps. On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale@infoclio.ch> wrote:
Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/ listinfo.cgi/members-sigcis.org
I'll put in a plug for my recent book (check out chapter 3), and also my article from the IEEE Annals ("Only The Clothes Changed"). See mariehicks.net for details. Best, MH ______________________ Marie Hicks, Ph.D. Asst. Professor, History of Technology Illinois Institute of Technology Chicago, IL USA mhicks1@iit.edu | mariehicks.net | @histoftech Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge in Computing (MIT Press, 2017) www.programmedinequality.com On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary@gmail.com> wrote: Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php I had a little collection of scans, too: http://www.aresluna.org/attached/computerhistory/ads?language=en Paul Atkinson’s book seems somewhat related: https://www.amazon.com/Computer-Objekt-Paul-Atkinson/dp/1861896646 Hope this helps.
On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale@infoclio.ch> wrote: Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org
There are some books on this topic. A very important early Silicon Valley marketeer was Regis McKenna, and his books are listed here <https://en.wikipedia.org/wiki/Regis_McKenna#Books>. Copies of his old books are available via www.abebooks.com Here is a 1977 Apple ][ ad that ran before the floppy drive was made available in 1978, and it shows some definite sex-bias: http://ethw.org/ File:1977IntroAppleII1.jpg This link is on the IEEE Milestone webpage for the Apple ][ <http://ethw.org/Milestones:Introduction_of_the_Apple_II_Computer:_1977-1978> . _________________________ Brian A. Berg / bberg@StanfordAlumni.org Berg Software Design 14500 Big Basin Way, Suite F, Saratoga, CA 95070 USA Voice: 408.741.5010 / Cell: 408.568.2505 Consulting: Flash Memory/USB/Storage/Patents visit the Storage Cornucopia: www.bswd.com FMS Technical Chair: www.FlashMemorySummit.com IEEE Milestone <http://www.ieeeghn.org/wiki/index.php/Milestones:List_of_IEEE_Milestones> Coordinator for Region 6 <http://www.ieee-region6.org/> IEEE SCV Section <http://www.ewh.ieee.org/r6/scv/> Chair (2012) / IEEE-CNSV <http://www.CaliforniaConsultants.org> Board Director IEEE SCV History Committee <http://www.SiliconValleyHistory.com/> Chair On Thu, Apr 27, 2017 at 10:23 AM, M. Hicks <mhicks1@iit.edu> wrote:
I'll put in a plug for my recent book (check out chapter 3), and also my article from the *IEEE Annals* ("Only The Clothes Changed"). See mariehicks.net <http://www.mariehicks.net/> for details. Best, MH
______________________ Marie Hicks, Ph.D. Asst. Professor, History of Technology Illinois Institute of Technology Chicago, IL USA mhicks1@iit.edu | mariehicks.net <http://www.mariehicks.net/> | @histoftech <http://twitter.com/histoftech> *Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge in Computing* (MIT Press, 2017) www.programmedinequality.com
On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary@gmail.com> wrote:
Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php
I had a little collection of scans, too: http://www.aresluna.org/ attached/computerhistory/ads?language=en
Paul Atkinson’s book seems somewhat related: https://www.amazon. com/Computer-Objekt-Paul-Atkinson/dp/1861896646
Hope this helps.
On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale@infoclio.ch> wrote:
Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/ listinfo.cgi/members-sigcis.org
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/ listinfo.cgi/members-sigcis.org
Short blog: http://www.computerhistory.org/atchm/blogged-by-chm-in-california/ I can assist with more Apple/McKenna era ads — he just donated about 70 to us. Dag — Dag Spicer Senior Curator Computer History Museum 1401 N Shoreline Blvd Mountain View, CA 94043 On Apr 27, 2017, at 10:37 AM, Brian Berg <brianberg@gmail.com<mailto:brianberg@gmail.com>> wrote: There are some books on this topic. A very important early Silicon Valley marketeer was Regis McKenna, and his books are listed here<https://en.wikipedia.org/wiki/Regis_McKenna#Books>. Copies of his old books are available via www.abebooks.com<http://www.abebooks.com/> Here is a 1977 Apple ][ ad that ran before the floppy drive was made available in 1978, and it shows some definite sex-bias: http://ethw.org/File:1977IntroAppleII1.jpg This link is on the IEEE Milestone webpage for the Apple ][<http://ethw.org/Milestones:Introduction_of_the_Apple_II_Computer:_1977-1978>. _________________________ Brian A. Berg / bberg@StanfordAlumni.org<mailto:bberg@StanfordAlumni.org> Berg Software Design 14500 Big Basin Way, Suite F, Saratoga, CA 95070 USA Voice: 408.741.5010 / Cell: 408.568.2505 Consulting: Flash Memory/USB/Storage/Patents visit the Storage Cornucopia: www.bswd.com<http://www.bswd.com/> FMS Technical Chair: www.FlashMemorySummit.com<http://www.flashmemorysummit.com/> IEEE Milestone<http://www.ieeeghn.org/wiki/index.php/Milestones:List_of_IEEE_Milestones> Coordinator for Region 6<http://www.ieee-region6.org/> IEEE SCV Section<http://www.ewh.ieee.org/r6/scv/> Chair (2012) / IEEE-CNSV<http://www.californiaconsultants.org/> Board Director IEEE SCV History Committee<http://www.siliconvalleyhistory.com/> Chair [https://docs.google.com/uc?id=0BziWcipiMNJkZV9CdXg2YjJhQUk&export=download] On Thu, Apr 27, 2017 at 10:23 AM, M. Hicks <mhicks1@iit.edu<mailto:mhicks1@iit.edu>> wrote: I'll put in a plug for my recent book (check out chapter 3), and also my article from the IEEE Annals ("Only The Clothes Changed"). See mariehicks.net<http://www.mariehicks.net/> for details. Best, MH ______________________ Marie Hicks, Ph.D. Asst. Professor, History of Technology Illinois Institute of Technology Chicago, IL USA mhicks1@iit.edu<mailto:mhicks1@iit.edu> | mariehicks.net<http://www.mariehicks.net/> | @histoftech<http://twitter.com/histoftech> Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge in Computing (MIT Press, 2017) www.programmedinequality.com<http://www.programmedinequality.com/> On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary@gmail.com<mailto:mwichary@gmail.com>> wrote: Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php I had a little collection of scans, too: http://www.aresluna.org/attached/computerhistory/ads?language=en Paul Atkinson’s book seems somewhat related: https://www.amazon.com/Computer-Objekt-Paul-Atkinson/dp/1861896646 Hope this helps. On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale@infoclio.ch<mailto:enrico.natale@infoclio.ch>> wrote: Dear list members, For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic. Maybe some of you could suggest me some literature on computer advertising ? Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ? Best, Enrico Natale _______________________________________________ This email is relayed from members at sigcis.org<http://sigcis.org/>, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org _______________________________________________ This email is relayed from members at sigcis.org<http://sigcis.org/>, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org _______________________________________________ This email is relayed from members at sigcis.org<http://sigcis.org/>, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org _______________________________________________ This email is relayed from members at sigcis.org<http://sigcis.org>, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org
Hi Enrico To the various excellent suggestions so far I would add - C Dianne Martin, "The myth of the awesome thinking machine", /Communications of the ACM/ 36 (1993), 120-133. Its case study is earlier than your period and deals with journalistic interpretation rather than adverts as such, but, like the Aspray and Beaver article, it has broader lessons on how to analyse promotional claims. I'd also second Marcin's suggestion of Paul Atkinson – whose orientation is design history, but in a way that deals strongly with promotion and the creation of visuals – and I would recommend, in addition to the Reaktion Objekt book, three of his papers: - "The curious case of the Kitchen Computer: products and non-products in design history", /Journal of Design History/ 23 (2010), 163-179. - "Man in a briefcase: the social construction of the laptop computer and the emergence of a type form", /Journal of Design History /18 (2005), 191-205. - "The (in)difference engine: explaining the disappearance of diversity in the design of the personal computer", /Journal of Design History /13 (2000), 59-72. I also thought the work of Neil Selwyn on computer promotion in education might be indirectly useful – but a quick search revealed one paper I hadn't previously seen that looks like it's of very direct relevance: - Lyn Dawes and Neil Selwyn, "Teaching with the dream machines: the representation of teachers and computers in information technology advertising", /Journal of Information Technology for Teacher Education/ 8 (2006), 289-304. Hope this helps! James On 27/04/2017 15:41, Enrico Natale wrote:
Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org
Oh, and I somehow forgot to include a short paper of my own from a few years back dealing with the British case: http://www.zeithistorische-forschungen.de/2-2012/id%3D4725 JS On 27 Apr 17 18:35, James Sumner wrote:
Hi Enrico
To the various excellent suggestions so far I would add
- C Dianne Martin, "The myth of the awesome thinking machine", /Communications of the ACM/ 36 (1993), 120-133.
Its case study is earlier than your period and deals with journalistic interpretation rather than adverts as such, but, like the Aspray and Beaver article, it has broader lessons on how to analyse promotional claims.
I'd also second Marcin's suggestion of Paul Atkinson – whose orientation is design history, but in a way that deals strongly with promotion and the creation of visuals – and I would recommend, in addition to the Reaktion Objekt book, three of his papers:
- "The curious case of the Kitchen Computer: products and non-products in design history", /Journal of Design History/ 23 (2010), 163-179.
- "Man in a briefcase: the social construction of the laptop computer and the emergence of a type form", /Journal of Design History /18 (2005), 191-205.
- "The (in)difference engine: explaining the disappearance of diversity in the design of the personal computer", /Journal of Design History /13 (2000), 59-72.
I also thought the work of Neil Selwyn on computer promotion in education might be indirectly useful – but a quick search revealed one paper I hadn't previously seen that looks like it's of very direct relevance:
- Lyn Dawes and Neil Selwyn, "Teaching with the dream machines: the representation of teachers and computers in information technology advertising", /Journal of Information Technology for Teacher Education/ 8 (2006), 289-304.
Hope this helps! James
On 27/04/2017 15:41, Enrico Natale wrote:
Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
_______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are athttp://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options athttp://lists.sigcis.org/listinfo.cgi/members-sigcis.org
Enrico--The Computer History Museum has some interesting ads from various software companies starting in the 1970s through the 1990s. I assume that you can search the CHM website to find them. Specific companies include MSA (originally Management Science America) in the John Imlay collection and ads from the Relational Database "wars" with Oracle, Informix, etc. Burt Grad 203-222-8821 -----Original Message----- From: Members [mailto:members-bounces@lists.sigcis.org] On Behalf Of Enrico Natale Sent: Thursday, April 27, 2017 10:42 AM To: members@lists.sigcis.org Subject: [SIGCIS-Members] History of computer advertising Dear list members, For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic. Maybe some of you could suggest me some literature on computer advertising ? Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ? Best, Enrico Natale _______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org
My article on early marketing of computers/data processing might be of interest: https://www.academia.edu/22606874/Of_Sorcerers_and_Thought_Leaders_Marketing... Duke University also has a wealth of early IBM etc. ads in its advertising collection, many of which are digital: https://library.duke.edu/rubenstein/hartman On Thu, Apr 27, 2017 at 3:08 PM, Burt Grad <burtgrad@aol.com> wrote:
Enrico--The Computer History Museum has some interesting ads from various software companies starting in the 1970s through the 1990s. I assume that you can search the CHM website to find them. Specific companies include MSA (originally Management Science America) in the John Imlay collection and ads from the Relational Database "wars" with Oracle, Informix, etc.
Burt Grad 203-222-8821
-----Original Message----- From: Members [mailto:members-bounces@lists.sigcis.org] On Behalf Of Enrico Natale Sent: Thursday, April 27, 2017 10:42 AM To: members@lists.sigcis.org Subject: [SIGCIS-Members] History of computer advertising
Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
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participants (9)
-
Alexander Sayf Cummings -
Brian Berg -
Burt Grad -
Dag Spicer -
Enrico Natale -
Ignasi Meda Calvet -
James Sumner -
M. Hicks -
Marcin Wichary