There are some books on this topic.  A very important early Silicon Valley marketeer was Regis McKenna, and his books are listed here.  Copies of his old books are available via www.abebooks.com

Here is a 1977 Apple ][ ad that ran before the floppy drive was made available in 1978, and it shows some definite sex-bias: http://ethw.org/File:1977IntroAppleII1.jpg
This link is on the IEEE Milestone webpage for the Apple ][.
_________________________
Brian A. Berg / bberg@StanfordAlumni.org
Berg Software Design
14500 Big Basin Way, Suite F, Saratoga, CA 95070 USA
Voice: 408.741.5010 / Cell: 408.568.2505
Consulting: Flash Memory/USB/Storage/Patents
visit the Storage Cornucopia: www.bswd.com
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On Thu, Apr 27, 2017 at 10:23 AM, M. Hicks <mhicks1@iit.edu> wrote:
I'll put in a plug for my recent book (check out chapter 3), and also my article from the IEEE Annals ("Only The Clothes Changed"). See mariehicks.net for details.
Best,
MH

______________________
Marie Hicks, Ph.D.
Asst. Professor, History of Technology
Illinois Institute of Technology
Chicago, IL USA
mhicks1@iit.edu | mariehicks.net | @histoftech
Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge in Computing (MIT Press, 2017)
www.programmedinequality.com


On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary@gmail.com> wrote:

Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php


Paul Atkinson’s book seems somewhat related: https://www.amazon.com/Computer-Objekt-Paul-Atkinson/dp/1861896646

Hope this helps.

On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale@infoclio.ch> wrote:
Dear list members,

For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.

Maybe some of you could suggest me some literature on computer advertising ?

Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?

Best,
Enrico Natale


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