Hello Enrico. For your article, I suggest you to read the following pieces: Aspray, William; Deb. Beaver, Donald (1986), "Marketing the monster: Advertising computer technology". Annals of the History of Computing, vol.8, n.2. Moor, Liz (2008), "Branding consultants as cultural intermediaries". The Sociological Review, vol.56, n.3. Wasiak, Patryk (2013), "Computer Dealer Demos: Selling home computers with bouncing balls and animated logos". IEEE Annals of the History of Computing, vol.3, n.4, pp.56-68. I would also read the work from Paul du Gay. As far as I know, his articles are not focused on computing technology, even though he developed a strong theoretical framework when analyzing ads on media technology. For example: Du Gay, P.; Hall, S.; Janes, L.; Mackay, H.; Negus, K. (1997), Doing cultural studies: The story of the Sony walkman. Sage Publications & The Open University. Let me know your progress in this article, I am very interested on this topic too. Ignasi Medà Calvet PhD Candidate CEHIC - UAB Unitat d'Història de la Medicina Campus de la UAB · 08193 Bellaterra (Cerdanyola del Vallès) · Barcelona · Spain +34 659066469 www.uab.cat<http://www.uab.cat/> ________________________________ De: Members <members-bounces@lists.sigcis.org> de part de Enrico Natale <enrico.natale@infoclio.ch> Enviat el: dijous, 27 d'abril de 2017 16:41 Per a: members@lists.sigcis.org Tema: [SIGCIS-Members] History of computer advertising Dear list members, For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic. Maybe some of you could suggest me some literature on computer advertising ? Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ? Best, Enrico Natale _______________________________________________ This email is relayed from members at sigcis.org, the email discussion list of SHOT SIGCIS. Opinions expressed here are those of the member posting and are not reviewed, edited, or endorsed by SIGCIS. The list archives are at http://lists.sigcis.org/pipermail/members-sigcis.org/ and you can change your subscription options at http://lists.sigcis.org/listinfo.cgi/members-sigcis.org Members Info Page - History of Computing<http://lists.sigcis.org/listinfo.cgi/members-sigcis.org> lists.sigcis.org To unsubscribe from Members, get a password reminder, or change your subscription options enter your subscription email address: