My article on early marketing of computers/data processing might be of interest:

https://www.academia.edu/22606874/Of_Sorcerers_and_Thought_Leaders_Marketing_the_Information_Revolution_in_the_1960s

Duke University also has a wealth of early IBM etc. ads in its advertising collection, many of which are digital:

https://library.duke.edu/rubenstein/hartman

On Thu, Apr 27, 2017 at 3:08 PM, Burt Grad <burtgrad@aol.com> wrote:
Enrico--The Computer History Museum has some interesting ads from various software companies starting in the 1970s through the 1990s. I assume that you can search the CHM website to find them. Specific companies include MSA (originally Management Science America) in the John Imlay collection and ads from the Relational Database "wars" with Oracle, Informix, etc.

Burt Grad 203-222-8821

-----Original Message-----
From: Members [mailto:members-bounces@lists.sigcis.org] On Behalf Of Enrico Natale
Sent: Thursday, April 27, 2017 10:42 AM
To: members@lists.sigcis.org
Subject: [SIGCIS-Members] History of computer advertising

Dear list members,

For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.

Maybe some of you could suggest me some literature on computer advertising ?

Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?

Best,
Enrico Natale


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Dr. Alex Sayf Cummings

Associate Professor
Georgia State University
Department of History
34 Peachtree St., Suite 2050
Atlanta, GA 30303

Democracy of Sound: Music Piracy and the Remaking of American Copyright in the Twentieth Century (Oxford, 2013): goo.gl/v9KX8y