There are some books on this topic. A very important early Silicon Valley marketeer was Regis McKenna, and his books are listed here <https://en.wikipedia.org/wiki/Regis_McKenna#Books>. Copies of his old books are available via www.abebooks.com Here is a 1977 Apple ][ ad that ran before the floppy drive was made available in 1978, and it shows some definite sex-bias: http://ethw.org/ File:1977IntroAppleII1.jpg This link is on the IEEE Milestone webpage for the Apple ][ <http://ethw.org/Milestones:Introduction_of_the_Apple_II_Computer:_1977-1978> . _________________________ Brian A. Berg / bberg@StanfordAlumni.org Berg Software Design 14500 Big Basin Way, Suite F, Saratoga, CA 95070 USA Voice: 408.741.5010 / Cell: 408.568.2505 Consulting: Flash Memory/USB/Storage/Patents visit the Storage Cornucopia: www.bswd.com FMS Technical Chair: www.FlashMemorySummit.com IEEE Milestone <http://www.ieeeghn.org/wiki/index.php/Milestones:List_of_IEEE_Milestones> Coordinator for Region 6 <http://www.ieee-region6.org/> IEEE SCV Section <http://www.ewh.ieee.org/r6/scv/> Chair (2012) / IEEE-CNSV <http://www.CaliforniaConsultants.org> Board Director IEEE SCV History Committee <http://www.SiliconValleyHistory.com/> Chair On Thu, Apr 27, 2017 at 10:23 AM, M. Hicks <mhicks1@iit.edu> wrote:
I'll put in a plug for my recent book (check out chapter 3), and also my article from the *IEEE Annals* ("Only The Clothes Changed"). See mariehicks.net <http://www.mariehicks.net/> for details. Best, MH
______________________ Marie Hicks, Ph.D. Asst. Professor, History of Technology Illinois Institute of Technology Chicago, IL USA mhicks1@iit.edu | mariehicks.net <http://www.mariehicks.net/> | @histoftech <http://twitter.com/histoftech> *Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge in Computing* (MIT Press, 2017) www.programmedinequality.com
On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary@gmail.com> wrote:
Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php
I had a little collection of scans, too: http://www.aresluna.org/ attached/computerhistory/ads?language=en
Paul Atkinson’s book seems somewhat related: https://www.amazon. com/Computer-Objekt-Paul-Atkinson/dp/1861896646
Hope this helps.
On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale@infoclio.ch> wrote:
Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best, Enrico Natale
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