[SIGCIS-Members] History of computer advertising

Thu Apr 27 10:48:48 PDT 2017

Short blog: http://www.computerhistory.org/atchm/blogged-by-chm-in-california/

I can assist with more Apple/McKenna era ads — he just donated about 70 to us.

Dag
—
Dag Spicer
Senior Curator
Computer History Museum
1401 N Shoreline Blvd
Mountain View, CA  94043

On Apr 27, 2017, at 10:37 AM, Brian Berg <brianberg at gmail.com<mailto:brianberg at gmail.com>> wrote:

There are some books on this topic.  A very important early Silicon Valley marketeer was Regis McKenna, and his books are listed here<https://en.wikipedia.org/wiki/Regis_McKenna#Books>.  Copies of his old books are available via www.abebooks.com<http://www.abebooks.com/>

Here is a 1977 Apple ][ ad that ran before the floppy drive was made available in 1978, and it shows some definite sex-bias: http://ethw.org/File:1977IntroAppleII1.jpg
This link is on the IEEE Milestone webpage for the Apple ][<http://ethw.org/Milestones:Introduction_of_the_Apple_II_Computer:_1977-1978>.
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On Thu, Apr 27, 2017 at 10:23 AM, M. Hicks <mhicks1 at iit.edu<mailto:mhicks1 at iit.edu>> wrote:
I'll put in a plug for my recent book (check out chapter 3), and also my article from the IEEE Annals ("Only The Clothes Changed"). See mariehicks.net<http://www.mariehicks.net/> for details.
Best,
MH

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Marie Hicks, Ph.D.
Asst. Professor, History of Technology
Illinois Institute of Technology
Chicago, IL USA
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Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge in Computing (MIT Press, 2017)
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On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary at gmail.com<mailto:mwichary at gmail.com>> wrote:

Computer History Museum made a collection at some point, although it’s brochures: http://www.computerhistory.org/brochures/overview.php

I had a little collection of scans, too: http://www.aresluna.org/attached/computerhistory/ads?language=en

Paul Atkinson’s book seems somewhat related: https://www.amazon.com/Computer-Objekt-Paul-Atkinson/dp/1861896646

Hope this helps.

On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale at infoclio.ch<mailto:enrico.natale at infoclio.ch>> wrote:
Dear list members,

For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.

Maybe some of you could suggest me some literature on computer advertising ?

Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?

Best,
Enrico Natale

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