[SIGCIS-Members] History of computer advertising

[Brian Berg]

There are some books on this topic.  A very important early Silicon Valley
marketeer was Regis McKenna, and his books are listed here
<https://en.wikipedia.org/wiki/Regis_McKenna#Books>.  Copies of his old
books are available via www.abebooks.com

Here is a 1977 Apple ][ ad that ran before the floppy drive was made
available in 1978, and it shows some definite sex-bias: http://ethw.org/
File:1977IntroAppleII1.jpg
This link is on the IEEE Milestone webpage for the Apple ][
<http://ethw.org/Milestones:Introduction_of_the_Apple_II_Computer:_1977-1978>
.
_________________________
Brian A. Berg / bberg at StanfordAlumni.org
Berg Software Design
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On Thu, Apr 27, 2017 at 10:23 AM, M. Hicks <mhicks1 at iit.edu> wrote:

> I'll put in a plug for my recent book (check out chapter 3), and also my
> article from the *IEEE Annals* ("Only The Clothes Changed"). See
> mariehicks.net <http://www.mariehicks.net/> for details.
> Best,
> MH
>
> ______________________
> Marie Hicks, Ph.D.
> Asst. Professor, History of Technology
> Illinois Institute of Technology
> Chicago, IL USA
> mhicks1 at iit.edu | mariehicks.net <http://www.mariehicks.net/> |
> @histoftech <http://twitter.com/histoftech>
> *Programmed Inequality: How Britain Discarded Women Technologists and Lost
> Its Edge in Computing* (MIT Press, 2017)
> www.programmedinequality.com
>
>
> On Apr 27, 2017, at 12:08 PM, Marcin Wichary <mwichary at gmail.com> wrote:
>
> Computer History Museum made a collection at some point, although it’s
> brochures: http://www.computerhistory.org/brochures/overview.php
>
> I had a little collection of scans, too: http://www.aresluna.org/
> attached/computerhistory/ads?language=en
>
> Paul Atkinson’s book seems somewhat related: https://www.amazon.
> com/Computer-Objekt-Paul-Atkinson/dp/1861896646
>
> Hope this helps.
>
> On Thu, Apr 27, 2017 at 7:41 AM, Enrico Natale <enrico.natale at infoclio.ch>
> wrote:
>
>> Dear list members,
>>
>> For an article I’m writing I am interested in the history of computer
>> adverts in newspapers (1955-1995), but I am having a hard time to find
>> literature on the topic.
>>
>> Maybe some of you could suggest me some literature on computer
>> advertising ?
>>
>> Also, I would be interested to find collections of computer adverts,
>> possibly digitized and accessible online. Any suggestions ?
>>
>> Best,
>> Enrico Natale
>>
>>
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