[SIGCIS-Members] Might be of interest

Bernardo Batiz-Lazo bbatiz64 at gmail.com
Mon Feb 23 00:54:53 PST 2015

“…then came Cisco, and the rest is history”: a ‘history friendly’ model of
the Local Area Networking industry
Date:2015-02By:R. Fontana
L. ZiruliaURL:http://d.repec.org/n?u=RePEc:bol:bodewp:wp993&r=his
We study the role that switching costs, compatibility, and mergers and
acquisitions, play in influencing the evolution of a multi-market industry.
By looking at the case of the Local Area Networking industry, we propose a
‘history friendly model’ to replicate its evolution during the 1990s. Our
model explains how a firm can start from a dominant position in one of the
existing markets and exploit switching costs and compatibility to enter a
new market when it opens. Mergers and acquisitions also play an important
role as the new market is pioneered by a new start-up, which is soon
acquired by the dominant incumbent. As a result of the acquisition, the
acquiring firm becomes leader also in the new market.
JEL:O30 L10 L63


==================   Twitter  @BatizLazo

Technological Innovation in Retail Finance:
International Historical Perspectives

Edited by Bernardo Batiz-Lazo, J. Carles Maixé-Altés, Paul Thomes


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