On Sat, 31 Jan 2009, Bernadette Longo wrote:
> Hi all -- The term "giant brains" had also been used numerous times by
> the Science Service Newsletter editor during the 1930s in terms of
> earlier mechanical calculators. Ditto to Jim's comments...Bernadette
> Longo
>
> James Cortada wrote:
>>
>> He popularized the term, although it is not clear to me that he was the
>> first to utter it. The concept had been floating around since at least
>> the mid-1930s in the form of mechanically augmenting thinking. based on
>> what I read in the 1930s and 1940s, I would give him--or his book
>> editor--credit for the phrase. This is similar to the problem we still
>> have with the word automation. It was in use at Ford Motors in the late
>> 1940s but nobody knew about it or used the phrase until John Diebold
>> did when he used it as the title for a best selling book published in
>> the early 1950s. He told me that he had gotten the word from Ford and
>> his editor encouraged him to use in the title of the book. The only
>> really clever book title he ever came up with for his 7+ books. His
>> experience is what taught me to spend a lot of time thinking about the
>> title of any book you publish, fighting and dialoguing with editors,
>> marketing people, and others until you get it right.
>>
>> Jim (James) W. Cortada
>> IBM Institute for Business Value
>> 3001 West Beltline Highway
>> Madison, WI 53713 USA
>>
jwcorta@us.ibm.com>> 608-270-4462
>>
>> Inactive hide details for "Evan Koblentz" ---01/31/2009 04:20:10
>> AM---Was the term "Giant Brains" already popular when Edmund B"Evan
>> Koblentz" ---01/31/2009 04:20:10 AM---Was the term "Giant Brains"
>> already popular when Edmund Berkeley used it in his 1949 book title, or
>> should he get credit for po
>>
>>
>> From: "Evan Koblentz" <
evan@snarc.net>
>>
>> To: <
members@sigcis.org>
>>
>> Date: 01/31/09 04:20 AM
>>
>> Subject: [SIGCIS-Members] Another question - "Giant Brains"
>>
>>
>> ------------------------------------------------------------------------
>>
>>
>>
>> Was the term "Giant Brains" already popular when Edmund Berkeley used
>> it in his 1949 book title, or should he get credit for popularizing it?
>> I'm mentioning the term in a footnote and want to be sure credit goes
>> to the right source._______________________________________________
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