lol happy to weigh in on this public listserv about my "highly inaccurate" cover, given I wrote the book!
Historical purists, please know that you are not alone! This is not the first time I've been challenged about the cover image (check out my lowest scoring Amazon review, from someone who has not read the book but had alot of feelings about the cover).
As Kat pointed out (thanks Kat!), the image is the "Computer" graphic from The Print Shop--a program originally released for the Apple II, and many systems thereafter, resulting in its widespread use and significant popularity among home and education
micro users. As noted, I have a whole chapter about The Print Shop in the book.
As a visual motif for the book, I felt the Print Shop graphic would be a more resonant image with a broader public beyond contemporary Mac dads and computer historians--given I suspect most people who ever encountered an Apple II 40 years ago could not,
if you paid them, accurately describe exactly what it looked like without looking at a picture. One of this book's goals has always been to offer a history in which all computer users might see themselves--not just expert users who made computing a profession,
passion, or identity, but users who likely forgot they were ever a part of computing history at all. For me, The Print Shop's affable computer face fits that brief better than a picture of an Apple II.
And here's the real kicker--the assumption that the image is some other kind of Apple is itself incorrect (tho I love the implication that I am so checked out I'd put the wrong Apple on my cover--really ya'll?!). The actual reference object for The Print
Shop computer graphic is, weirdly enough, a
Northstar Advantage. One of the creators, Marty Kahn, worked at NorthStar, specifically developing graphics utilities for the Advantage, before taking a job at Brøderbund; he and his partner David Balsam did all their initial prototyping on Marty's Advantage
(I know this b/c I was the first person in 25 years to track these men down and interview them). If the "wrong" computer was good enough for Marty, it's good enough for me :)
Now, for anyone who has an interest in reading the book, my publisher is currently offering a promotion if you buy directly from the press: 40% off if you use the code NOONEY40
on their site.
Happy computing, Apple II forever, etc etc,
Assistant Professor | MCC @ NYU
| they/them
-Probably typed by voice recognition, so please cherish typos