Dear all, 

I wanted to share a new piece I wrote on whether Silicon Valley engineers are behaviorists that might be of interest to people on this list. I argue that they are not--though I'm agnostic on whether calling them behaviorists is tactically useful. Given the expertise of everyone on this list, I'd love to know if you have any feedback/thoughts/reactions.

Wishing everyone a happy holiday season! 
Best, 
Shreeharsh
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Shreeharsh Kelkar
http://www.shreeharshkelkar.net