<html><body><div style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #000000"><div><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;">Dear colleagues, </span></div><div><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;">This book will be a must-read for many of us. </span><br data-mce-bogus="1"></div><div><br data-mce-bogus="1"></div><div><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;">By the way, would someone know how to contact <span class=" _2-LMx XqdKF _1UMq0"> IBM's Archives in Yorktown Heights? I am about to set sail for NY and Washington, DC, and wish to consult IBM records. Yet this @dress doesn't seem to function: </span></span><br data-mce-bogus="1"></div><div><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;"><<span class="Object" role="link" id="OBJ_PREFIX_DWT1429_ZmEmailObjectHandler"><span class="Object" role="link" id="OBJ_PREFIX_DWT1431_ZmEmailObjectHandler">jamielmartin@us.ibm.com</span></span>>: host mx0b-001b2d01.pphosted.com[<span class="Object" role="link" id="OBJ_PREFIX_DWT1430_com_zimbra_phone"><a href="callto:148.163.158.5" onclick="window.top.Com_Zimbra_Phone.unsetOnbeforeunload()" data-mce-href="callto:148.163.158.5">148.163.158.5</a></span>] said: 550 5.1.1 User Unknown</span><br><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;"> </span></div><div><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;">Best,</span><br data-mce-bogus="1"></div><div><span style="font-family: times new roman, new york, times, serif;" data-mce-style="font-family: times new roman, new york, times, serif;">Pierre Mounier-Kuhn</span><br data-mce-bogus="1"></div><div><br></div><hr id="zwchr" data-marker="__DIVIDER__"><div data-marker="__HEADERS__"><b>De: </b>"James Cortada via Members" <members@lists.sigcis.org><br><b>À: </b>"sigcis" <members@sigcis.org><br><b>Envoyé: </b>Mercredi 18 Octobre 2023 15:51:39<br><b>Objet: </b>[SIGCIS-Members] New History of IBM<br></div><div><br></div><div data-marker="__QUOTED_TEXT__"><div dir="ltr"><p class="MsoNormal" style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'cambria'">Dear colleagues, Columbia University Press just published my
next book about IBM, <i>Inside IBM: Lessons
of a Corporate Culture in Action. </i>Unlike
my earlier history of the firm published by MIT in 2019 (<i>IBM: The Rise and Fall and Reinvention of a Global Icon</i>) this one
is an experiment to see if a history of a high tech firm can be written from
the perspective of cultural studies and sociology. I discuss the company’s strong culture, role
of humor, image building, effects on products (e.g., computers), material
culture ephemera (e.g., coffee mugs and postcards), and relations with
employees and their families. Columbia
University Press has made this book available to us at a 20% discount off its
$45 list price if ordered directly from the publisher. Use promo code CUP20 at its website. If you read the book, please let me know what
you think of my experiment. Jim Cortada</p><br><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature"><div dir="ltr"><div>James W. Cortada</div><div>Senior Research Fellow</div>
<div>Charles Babbage Institute</div><div>University of Minnesota</div>
<div><a href="mailto:jcortada@umn.edu" target="_blank" rel="nofollow noopener noreferrer">jcortada@umn.edu</a><br data-mce-bogus="1"></div>
<div>608-274-6382</div></div></div></div>
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