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Congratulations, Jim. </div>
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I look forward to reading your book. On a related note, I see that the IBM facilities in Endicott, long a vacant and depressing site, have now been repurposed as a facility for the manufacture of Lithium-ion batteries. The best news I've heard about the Endicott
region in years:</div>
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<div class="elementToProof"><span style="font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"> <a href="https://spectrumlocalnews.com/nys/binghamton/news/2022/08/02/exclusive-look-inside-first-lithium-ion-battery-factory" id="LPlnk899516">https://spectrumlocalnews.com/nys/binghamton/news/2022/08/02/exclusive-look-inside-first-lithium-ion-battery-factory</a></span></div>
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<div class="elementToProof">Paul Ceruzzi<span style="font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"><br>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" style="font-size:11pt" color="#000000"><b>From:</b> Members <members-bounces@lists.sigcis.org> on behalf of James Cortada via Members <members@lists.sigcis.org><br>
<b>Sent:</b> Wednesday, October 18, 2023 9:51 AM<br>
<b>To:</b> sigcis <members@sigcis.org><br>
<b>Subject:</b> [SIGCIS-Members] New History of IBM</font>
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<p class="x_MsoNormal" style="line-height:12.0pt; background:#FFEB9C"><b><span style="font-size:9.0pt; font-family:"Calibri",sans-serif; color:#9C6500">External Email - Exercise Caution</span></b></p>
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Dear colleagues, Columbia University Press just published my next book about IBM,
<i>Inside IBM: Lessons of a Corporate Culture in Action. </i>Unlike my earlier history of the firm published by MIT in 2019 (<i>IBM: The Rise and Fall and Reinvention of a Global Icon</i>) this one is an experiment to see if a history of a high tech firm can
be written from the perspective of cultural studies and sociology. I discuss the company’s strong culture, role of humor, image building, effects on products (e.g., computers), material culture ephemera (e.g., coffee mugs and postcards), and relations with
employees and their families. Columbia University Press has made this book available to us at a 20% discount off its $45 list price if ordered directly from the publisher. Use promo code CUP20 at its website. If you read the book, please let me know what
you think of my experiment. Jim Cortada</p>
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<span class="x_gmail_signature_prefix">-- </span><br>
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<div>James W. Cortada</div>
<div>Senior Research Fellow</div>
<div>Charles Babbage Institute</div>
<div>University of Minnesota</div>
<div><a href="mailto:jcortada@umn.edu" target="_blank">jcortada@umn.edu</a></div>
<div>608-274-6382</div>
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