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<p>Hi Enrico</p>
<p>To the various excellent suggestions so far I would add <br>
</p>
<p>- C Dianne Martin, "The myth of the awesome thinking machine", <i>Communications
of the ACM</i> 36 (1993), 120-133. <br>
</p>
<p>Its case study is earlier than your period and deals with
journalistic interpretation rather than adverts as such, but, like
the Aspray and Beaver article, it has broader lessons on how to
analyse promotional claims. <br>
</p>
<p>I'd also second Marcin's suggestion of Paul Atkinson – whose
orientation is design history, but in a way that deals strongly
with promotion and the creation of visuals – and I would
recommend, in addition to the Reaktion Objekt book, three of his
papers: <br>
</p>
<p>- "The curious case of the Kitchen Computer: products and
non-products in design history", <i>Journal of Design History</i>
23 (2010), 163-179. <br>
</p>
<p>- "Man in a briefcase: the social construction of the laptop
computer and the emergence of a type form", <i>Journal of Design
History </i>18 (2005), 191-205. <br>
</p>
<p>- "The (in)difference engine: explaining the disappearance of
diversity in the design of the personal computer", <i>Journal of
Design History </i>13 (2000), 59-72. <br>
</p>
<p>I also thought the work of Neil Selwyn on computer promotion in
education might be indirectly useful – but a quick search revealed
one paper I hadn't previously seen that looks like it's of very
direct relevance: <br>
</p>
<p>- Lyn Dawes and Neil Selwyn, "Teaching with the dream machines:
the representation of teachers and computers in information
technology advertising", <i>Journal of Information Technology for
Teacher Education</i> 8 (2006), 289-304. <br>
</p>
<p>Hope this helps!<br>
James</p>
<div class="moz-cite-prefix">On 27/04/2017 15:41, Enrico Natale
wrote:<br>
</div>
<blockquote
cite="mid:3440625B-B858-475E-8C76-FB2CFB914FA9@infoclio.ch"
type="cite">
<pre wrap="">Dear list members,
For an article I’m writing I am interested in the history of computer adverts in newspapers (1955-1995), but I am having a hard time to find literature on the topic.
Maybe some of you could suggest me some literature on computer advertising ?
Also, I would be interested to find collections of computer adverts, possibly digitized and accessible online. Any suggestions ?
Best,
Enrico Natale
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