[SIGCIS-Members] New History of IBM

[James Cortada]

Dear colleagues, Columbia University Press just published my next book
about IBM, *Inside IBM: Lessons of a Corporate Culture in Action.  *Unlike
my earlier history of the firm published by MIT in 2019 (*IBM: The Rise and
Fall and Reinvention of a Global Icon*) this one is an experiment to see if
a history of a high tech firm can be written from the perspective of
cultural studies and sociology.  I discuss the company’s strong culture,
role of humor, image building, effects on products (e.g., computers),
material culture ephemera (e.g., coffee mugs and postcards), and relations
with employees and their families.  Columbia University Press has made this
book available to us at a 20% discount off its $45 list price if ordered
directly from the publisher.  Use promo code CUP20 at its website.  If you
read the book, please let me know what you think of my experiment.  Jim
Cortada

-- 
James W. Cortada
Senior Research Fellow
Charles Babbage Institute
University of Minnesota
jcortada at umn.edu
608-274-6382
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