[SIGCIS-Members] New History of IBM
Pierre Mounier-Kuhn
mounier at msh-paris.fr
Fri Nov 3 09:41:34 PDT 2023
Dear colleagues,
This book will be a must-read for many of us.
By the way, would someone know how to contact IBM's Archives in Yorktown Heights? I am about to set sail for NY and Washington, DC, and wish to consult IBM records. Yet this @dress doesn't seem to function:
< jamielmartin at us.ibm.com >: host mx0b-001b2d01.pphosted.com[ [ callto:148.163.158.5 | 148.163.158.5 ] ] said: 550 5.1.1 User Unknown
Best,
Pierre Mounier-Kuhn
De: "James Cortada via Members" <members at lists.sigcis.org>
À: "sigcis" <members at sigcis.org>
Envoyé: Mercredi 18 Octobre 2023 15:51:39
Objet: [SIGCIS-Members] New History of IBM
Dear colleagues, Columbia University Press just published my next book about IBM, Inside IBM: Lessons of a Corporate Culture in Action. Unlike my earlier history of the firm published by MIT in 2019 ( IBM: The Rise and Fall and Reinvention of a Global Icon ) this one is an experiment to see if a history of a high tech firm can be written from the perspective of cultural studies and sociology. I discuss the company’s strong culture, role of humor, image building, effects on products (e.g., computers), material culture ephemera (e.g., coffee mugs and postcards), and relations with employees and their families. Columbia University Press has made this book available to us at a 20% discount off its $45 list price if ordered directly from the publisher. Use promo code CUP20 at its website. If you read the book, please let me know what you think of my experiment. Jim Cortada
--
James W. Cortada
Senior Research Fellow
Charles Babbage Institute
University of Minnesota
[ mailto:jcortada at umn.edu | jcortada at umn.edu ]
608-274-6382
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