[SIGCIS-Members] John Cleese Compaq tv commercials
James Sumner
james.sumner at manchester.ac.uk
Sat Aug 10 12:48:48 PDT 2019
These are a wonderful window into their time.
The "bonnie Scotland" commercial (starts 00:37) is particularly
interesting. Since the mid-1960s, in a climate of strong pressure to
protect the UK's domestic industry, both IBM UK and Honeywell had run
campaigns positioning themselves as meaningfully British manufacturers,
often with reference to their production plants in Scotland. I wonder if
the joke was directly inspired by such campaigns. (There's certainly
some fairly involved commentary on familiar advertising tropes
throughout the campaign. "Bonnie Scotland" is actually a parody of a
parody, with the nondescript bare background collapsing to reveal the
authentic scenery. Some of Cleese's Australian commercials from around
the same time involve more obvious subversions:
https://www.youtube.com/watch?v=W0B1l199cRM)
Cheers
James
On 10/08/2019 10:14, Joly MacFie wrote:
> https://youtu.be/Xj1hpoePXkg
>
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