[SIGCIS-Members] History of computer advertising

Alexander Sayf Cummings alexcummings at gsu.edu
Thu Apr 27 12:14:00 PDT 2017


My article on early marketing of computers/data processing might be of
interest:

https://www.academia.edu/22606874/Of_Sorcerers_and_Thought_Leaders_Marketing_the_Information_Revolution_in_the_1960s

Duke University also has a wealth of early IBM etc. ads in its advertising
collection, many of which are digital:

https://library.duke.edu/rubenstein/hartman

On Thu, Apr 27, 2017 at 3:08 PM, Burt Grad <burtgrad at aol.com> wrote:

> Enrico--The Computer History Museum has some interesting ads from various
> software companies starting in the 1970s through the 1990s. I assume that
> you can search the CHM website to find them. Specific companies include MSA
> (originally Management Science America) in the John Imlay collection and
> ads from the Relational Database "wars" with Oracle, Informix, etc.
>
> Burt Grad 203-222-8821
>
> -----Original Message-----
> From: Members [mailto:members-bounces at lists.sigcis.org] On Behalf Of
> Enrico Natale
> Sent: Thursday, April 27, 2017 10:42 AM
> To: members at lists.sigcis.org
> Subject: [SIGCIS-Members] History of computer advertising
>
> Dear list members,
>
> For an article I’m writing I am interested in the history of computer
> adverts in newspapers (1955-1995), but I am having a hard time to find
> literature on the topic.
>
> Maybe some of you could suggest me some literature on computer advertising
> ?
>
> Also, I would be interested to find collections of computer adverts,
> possibly digitized and accessible online. Any suggestions ?
>
> Best,
> Enrico Natale
>
>
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-- 

Dr. Alex Sayf Cummings

Associate Professor
Georgia State University
Department of History
34 Peachtree St., Suite 2050
Atlanta, GA 30303

*Democracy of Sound: Music Piracy and the Remaking of American Copyright in
the Twentieth Century* (Oxford, 2013): goo.gl/v9KX8y

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